Campaign concept / Adidas
Three Stripes
A minimal World Cup concept where three player shadows become the brand, without a product shot, strapline or oversized logo.
- Concept
- Adidas is already part of football's visual language. The idea was to let three players walk from a dark tunnel into a golden stadium while their long, parallel shadows form the three stripes.
- AI process
- I developed the idea through conversation with ChatGPT, then built and refined image prompts around the low camera position, tunnel framing, player spacing, sunset direction and precise shadow alignment. I compared generations, rejected frames that made the symbolism too obvious or distorted the players, and finished the selected image with restrained Adidas branding.
- Result
- A campaign frame that allows the audience to discover the visual idea before the small logo confirms it.